digital marketing services
digital marketing services
Search engine optimization is one of the most utilized digital marketing strategies by professional SEO companies. However, it’s not enough to slap some keywords and phrases on your website to boost your rankings. We carefully implement target keywords into your web copy to ensure that your search engine rankings rise across the board.
As one of the best SEO companies in the industry, we boost our clients’ efforts in achieving their digital marketing goals. Among our professional SEO services, we also help companies establish their digital presence and develop their brand on the internet through a full suite of services that you can’t miss out on.
Services That Make Your Web Presence Stand Out
We stand out amongst our competition for a reason: we practice what we preach. Our professional SEO services brought you to our page, so you know we can bring customers to yours. SerSart is one of the best SEO companies in the marketing industry, and we help brands stick out like a sore thumb on the internet, but in a good way. These unmatched services go hand-in-hand with our professional SEO efforts.
Digital Marketing Services FAQ
Most frequent questions and answers
SEO stands for Search Engine Optimization. In its simplest form, SEO is the process of writing and coding website content to best communicate with a search engine. The goal of optimizing site content is to make sure your business is more visible than your competitors, to get in front of new customers without paying and to bring high-quality users who are interested in your services to the website.
SEO helps your website rank at the top of search results. This coveted spot brings free traffic and qualified customers to your website. A website with proper SEO addresses a person’s concerns and answers their questions.
SEO combines optimizing on-page elements such as headings, meta information and page copy, as well as technical factors, such as image sizes, page response codes and more. If you’re planning to revamp your website’s SEO, check out our SEO guide for the full list of best practices. If you’re looking to begin with the basics, here are a few places to start:
- Use one, keyword-rich H1 tag on each page
- Make sure all links are functional and not broken
- Have 3-5 internal links per page pointing to other pages on your site
- Provide a great user experience for customers
- Ensure keyword-rich meta tags and image tags are in place
- Keep image file sizes to a minimum for optimal site speed
When producing content, keep your word count above 600; a 300 word count is the bare minimum for a search engine to be interested in your page. Search engine crawl bots like to see pages with long-form, quality content.
Meta titles should be 30-65 characters and meta descriptions should sit between 70-120 characters. Meta information compels searchers to click on your listing in the search engine result page (SERP). By staying within these character limits, your meta information won’t be truncated in Google search results on desktop or mobile.
When search engines read content that is the same across multiple pages (duplicate content), they pick which piece of content is more relevant and give preference to it. This means duplicate content causes the search engine to deem one piece of content useless and won’t show it in search results. It’s important to avoid using content that is the exact same on another page on your site or the same as the content on another website.
Schema is a structured data markup language meant to create a universal vocabulary across search engines. You can get a more in-depth explanation in our blog covering Schema and its uses for SEO.
Internal links refer to links on your website that point to other pieces of content on other pages of your site. Anchor text is a link you place in your content, but this type of link points to a specific location on a page of your site, not just the page itself. Anchor text is used to quickly direct the user to the exact content they were looking for. Internal links make it easier for search engines to crawl more content and can result in users spending more time on your website, improving behavior metrics such as average pages per session and lower bounce rate.
Yes! Header tags are important for SEO and provide search engines with valuable information. You should only use one H1 per page but they should be on every page. H2s and H3s should be included on pages, but aren’t as important for SEO. Remember to make your headers keyword rich and descriptive of the section in the copy.
A backlink is any hyperlink leading back to your website from another domain. A long-time ranking factor for Google, they help search engines understand a site’s authority. The more authoritative a site is, the better the backlink.
No, not if you mean purchasing backlinks, spam traffic and spam comments to gain SEO value. If you are purchasing links and inauthentic traffic to your site, this will only move your website backward. These shady methods of improving your SEO will be noticed by Google’s algorithm. With each update, Google’s algorithm gets better at picking up black hat SEO tactics, and getting caught by the algorithm will practically render your site useless for SERPs. But, if SEO isn’t your expertise, it is certainly safe and beneficial to pay a consultant or digital marketing company to help you optimize your site for search the right way.
The price you pay for SEO consulting varies depending on your site’s goals. For example, page optimization can take anywhere from one to five hours per page depending on the SEO tactics involved. To effectively utilize SEO, it requires attention and monitoring for a long period of time. SEO is a marathon – not a sprint. If you’re looking for a consultant, be prepared to be in it for the long haul when budgeting. That being said, your SEO consultant should be able to show you progress each month with close monitoring.
We always encourage companies to gather benchmarks and then create goals around those benchmarks. For example, if you’re implementing a new SEO strategy, a 15% increase (year-over-year) in organic traffic is a good place to start.